ABOUT US
Introduction to the Lion of Smart Shops!
Born from over two decades of experience in the fitness and supplementation industry, Smart Lion is more than just a smart shop — it’s the evolution of our passion for health, nature, and human performance.
As a leading distributor in fitness supplementation, we’ve built a solid reputation through over a decade of work in the health sector, with more than 15 unique retail concepts and two state-of-the-art gyms under our belt. Our expertise runs deep — and now, we’re channeling that same knowledge into something bold and fresh.
Smart Lion was created when we transformed one of our stores into a next-generation smart shop. But this isn’t your average smart shop. Thanks to our background as health specialists, we bring a unique approach to smart retail — one that keeps wellness, longevity, and a healthy lifestyle at the core of everything we do.
We’ve always worked with natural herbs as part of our supplement offering, so stepping into the smart space was a natural move. The result? A concept that fuses the best of nature, science, and lifestyle — all supported by deep knowledge and personalized advice you won’t find anywhere else.
The Premier Smart Shop in The Hague
In the heart of the Netherlands, where tradition meets innovation, a modern Dutch smart shops has emerged as a unique blend of retail and culture. This shop offers a carefully curated selection of psychoactive products, health supplements, and natural remedies, catering to a growing community interested in alternative wellness and consciousness exploration.
Unlike the counterparts of the past, Smartlion emphasizes safety, education, and responsible use, reflecting the progressive yet mindful ethos of Dutch society.
As a result, we have become more than just retail spaces; we are a hub for knowledge, self-discovery, and holistic well-being.
At Smart Lion, we redefine the smart shop experience. With over two decades of expertise in the health industry as a leading distributor, we have built a reputation for excellence. After successfully launching over 10 retail concepts, 2 gyms, and several catering concepts in the past years, we have created one of the most visited smart shops in The Hague, at the most prominent location possible.
With over two decades of experience in the field of sports nutrition, we’ve developed a deep understanding of supplementation — not only for recreational purposes but also for a wide range of health benefits. This expertise has positioned us as a leading smart shop, attracting visitors who come not just for advice on how to have a good time, but also for guidance on using natural remedies for insomnia, pain, stress, detox, and other wellness concerns.
In fact, more than half of our clients visit us specifically for health-related advice. Whether through our extensive network of partners or by word of mouth, many of these customers would never have considered stepping into a traditional smart shop in the past. We're proud to have built a trustworthy environment that serves as a bridge for individuals seeking natural, responsible alternatives to support their well-being.
A Premium Selection You Can Trust
Our shop also boasts an extensive range of mushroom grow kits, magic truffles, and hundreds of weed accessories—from papers and grinders to high-end bongs. We cater to all budgets, ensuring you get the sharpest prices without compromising on quality.
Unlike many other smart shops that sell repackaged, lower-quality imports, we focus exclusively on the best-selling premium brands. Whether you’re looking for magic truffles, high-quality seeds, or kratom, you can be confident that every product meets the highest market standards.
This element can be seen in the example of magic truffles, where we only sell McSmart truffles (the leading brand in the Netherlands, with more than 30 years of history). Many cheap brands try very hard to look like McSmart, deliberately using the same square, see-through boxes to fool tourists. But at Smart Lion, you can be sure that our choice of brands is not based on maximum profit, but on maximum quality and safety for the consumer.
The same goes when we take a closer look at seeds. We only sell premium-quality seeds at the best prices, so you can be sure you won’t be disappointed. This rule of thumb applies to all aspects of our store. No homemade packages filled with cheap Chinese kratom and a sticker slapped on — but powerful products manufactured and distributed by official, trusted brands.
Our staff are carefully selected to ensure a high standard of knowledge and professionalism. Many of our team members are university students, and approximately 75% have an academic background. Our current manager, for example, is a trained medical doctor from Ukraine who is in the process of learning Dutch in preparation for continuing her future medical career here While she does not offer any medical advice in this role, her background reflects the high standards we maintain when hiring.
We believe that when it comes to psychoactive products and wellness supplements, customers deserve well-informed guidance rooted in science and responsibility. Our goal is to provide clear, thoughtful advice — not just enthusiasm, but real understanding — so you can explore nature’s offerings with confidence and care.
The Heart of The Hague’s Nightlife & Festival Scene
Located in the bustling city center of The Hague, we sit at one of the most famous premium locations, where the city's biggest festivals take place—right in front of our door. Our store is housed in one of the oldest standing buildings in the Netherlands, with historical drawings dating back to the Middle Ages.
More Than a Smart Shop – A Unique Experience
At Smart Lion, we offer more than just top-tier products. We invite you to relax on one of the largest terraces in the country, where you can enjoy a cup of CBD tea, a creamy chai latte, or an authentic Illy coffee. Hungry? Our menu features a selection of delicious homemade dishes for a refreshing lunch.
A Must-Visit Destination for Everyone
With thousands of locals visiting every month, Smart Lion has become a true landmark in The Hague. Our shop is also a hotspot for celebrities, public figures, and even members of parliament who appreciate the quality, atmosphere, and exclusive selection we offer.
Why We Don’t Use Google Maps or Rely on Online Reviews
After over 20 years of experience and more than 15 successful retail concepts, our company has made a deliberate choice not to use Google Maps or similar platforms. While this may seem unusual to those outside the industry, the reason is simple: Google does not comply with certain legal standards required under Dutch law, particularly regarding moderation of false or inappropriate reviews.
Our businesses are visited by thousands of clients throughout the city every month. In this part of The Hague alone, we operate three of the most prominent concepts at premium locations. As part of our internal policy, if an individual is denied entry to one of our businesses—whether a smart shop, a sports nutrition store, or one of our catering locations—they are also denied access to our other establishments. This is a matter of safety, consistency, and protecting the quality of experience for all our guests.
To avoid rude or insulting remarks and fake reviews online, we have created our own platform for feedback and concerns. While many companies ask customers to leave positive reviews to build an image of success, we believe success should speak for itself. For years, we’ve grown by excelling across multiple industries, not through simple marketing tactics. Our reputation is well-known among fellow business owners, real estate partners, and top distributors in the region—many of whom personally know our CEO.
If you’re curious about who we are, just walk through the city. Whether you're stopping in for a salad and bubble tea, visiting one of the top sports supplementation stores in the Netherlands, or exploring one of the country’s most visited smart shops—you’ll find us. And when you do, compare our staff and products to any store out there. We welcome it.
A Loyal Community with Exclusive Benefits
Over the years, our businesses have built a strong and loyal customer base, made up of thousands of returning clients. Many of these valued customers regularly visit our various concepts and enjoy special promotional deals across all locations.
As a token of appreciation, our loyal clients gain access to one of the two secure terraces right in the heart of the city center. Here, they can relax and enjoy premium-quality food, Illy coffee, and refreshing bubble tea—all at discounted prices, available exclusively to our most appreciated guests.
Have Feedback? We’re Listening.
If you have a complaint or concern about our products or service, you can always request a complaint form from one of our staff members. They’ll be happy to help you fill in your contact information, after which you can write down your feedback privately and drop the form into a secured mailbox located inside each business. Only the manager has access to this mailbox, and you’ll receive a personal response within two working days.
The same form can be used for job applications, return requests, and any other inquiries.
Why Choose Smart Lion?
-Decades of Industry Experience
-Official Partner of MC Smart – The Largest Smart Product Distributor in the Netherlands
-Top-Tier Premium Brands Only – No Low-Quality Imports
-Prime Location in The Hague’s City Center
-Large Outdoor Terrace for Drinks & Lunch
-Unmatched Selection & Competitive Pricing
-A Favorite Spot for Celebrities & Public Figures
Discover the ultimate smart shop experience at Smart Lion—where quality, history, and premium service come together.
📍 Visit us today in The Hague and see it for yourself!